Breathe Mongolia – Clean Air Coalition
Brand Guidelines | Visual Identity System
🌍 Designing for Change. Advocating for Clean Air.
Breathe Mongolia – Clean Air Coalition is a nonprofit organization dedicated to eradicating air pollution in Mongolia through awareness, policy transformation, and community engagement. This brand guideline project focuses on establishing a strong, modern, and cohesive visual identity that reflects the organization’s mission, values, and impact.
🎨 Key Visual Elements
This brand system captures the essence of Breathe Mongolia’s mission by blending bold typography, clean lines, and strategic use of color and imagery. The goal is to create a strong and accessible identity that connects with diverse audiences—from volunteers and donors to policymakers and the general public.
📢 Why This Matters?
A strong, unified brand identity helps Breathe Mongolia communicate its mission effectively, engage stakeholders, and drive meaningful action. By crafting a visual system that is both modern and timeless, this guide supports the organization’s long-term impact.
