eMongolia – Logo Design & Visual Identity
eMongolia is Mongolia’s premier government digital platform, providing citizens with streamlined access to essential public services online. As the brand designer, I was responsible for creating the logo and developing the comprehensive visual identity for this transformative initiative.
My approach focused on conveying trust, accessibility, and national pride through a modern and intuitive design system. The logo draws inspiration from Mongolia’s cultural heritage, reimagined for the digital era to symbolize progress and connectivity. The visual identity extends across digital and print touchpoints, ensuring a cohesive and user-friendly experience for millions of Mongolian citizens.
Key contributions:
Logo concept and design, blending traditional motifs with a contemporary aesthetic
Visual identity system, including color palette, typography, and iconography
UI elements and brand guidelines for consistent application across all government digital services
This project plays a vital role in Mongolia’s digital transformation, making government services more accessible and efficient for everyone.
Approved concept
