As a brand designer at Unitel Group, I was responsible for developing a comprehensive visual identity that strengthens Unitel’s position as a leading telecommunications provider. My work focused on creating a cohesive and modern brand image that resonates across all touchpoints, both digital and print.
Logo & Visual System: Designed a distinctive logo and established a unified visual language, including color palette, typography, and graphic elements, to ensure consistency and recognizability.
Brand Applications: Applied the new identity across various materials such as stationery, marketing collateral, digital platforms, and signage, reinforcing Unitel’s dynamic and innovative character.
User-Centric Approach: Ensured that the brand experience is clear, accessible, and engaging for a diverse audience, supporting Unitel’s mission to empower users and connect communities.
This project highlights my expertise in translating strategic brand values into impactful visual solutions, helping Unitel build trust and stand out in a highly competitive market.
